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FBA Labelling Guide

Why Amazon FBA Shipments Get Rejected

Amazon's guidance says it may refuse, return or repackage inventory that arrives with inadequate or non-compliant packaging, at your expense, so it pays to check labels before you ship. This guide covers common label and packaging problems and how to avoid them before your next shipment.

Fix it before you ship
Top Causes

Common label problems to check

Wrong Print Scale

Printing at 'Fit to page' or any scale other than 100% changes the printed barcode size. Scaling shrinks the bars and the white space around them, which can make the barcode harder to scan. Print at 100% (Actual size).

Fix: Always print at exactly 100% / Actual Size. Verify in your print dialog before every job. See our print guide.

Low print resolution

Amazon's guidance suggests a laser printer at 300 DPI for best results, with black ink on non-reflective paper.

Fix: Use plain white, non-reflective label stock with no dithering, and test-scan a printed label.

Visible Manufacturer Barcode

If you use an FNSKU label and the original UPC or EAN is still visible, the wrong barcode could be scanned. Amazon's guidance says to cover original barcodes so they can't be accidentally scanned. This is especially common with small items where the FNSKU label doesn't fully cover the original code.

Fix: Use an opaque label large enough to completely cover the original barcode. Alternatively, use a sharpie to black out the original — just don't cover your FNSKU.

Label Placement Errors

Labels applied over edges or on curved surfaces cause the barcode to distort when the label peels or buckles at corners. Avoid shiny packing tape over the label: it can cause glare that makes the barcode harder to scan (our own advice, not an Amazon rule). Amazon's guidance calls for black ink on non-reflective paper.

Fix: Apply labels to a smooth, flat surface. Amazon's guidance says to avoid corners, edges and curves. Don't cover the barcode with glossy tape (our own advice, not an Amazon rule). Amazon's guidance calls for black ink on non-reflective paper.

Insufficient Quiet Zone

The quiet zone is the blank white border surrounding a barcode. Leave clear white space around the barcode. Amazon's archived item-label specification called for a quiet zone of more than 0.25 in (6.4 mm) at the left and right of the barcode and more than 0.125 in (3.2 mm) above and below it. Keep product text, logos and other barcodes out of the clear area around the barcode (our own advice, not an Amazon rule). Amazon's archived item-label specification describes the quiet zone as "the clear area surrounding a bar code".

Fix: Leave white space around the barcode on your label, and test-scan a printed label before you label stock. See our size guide.

Missing box content information

2D barcode box content labels (Data Matrix, PDF417 or QR Code, per Amazon's help) are one way to provide box content information. Check the box content options Seller Central shows for your shipment. Missing or incorrect box labels can slow receiving at the fulfilment centre and may lead to fees. Check the current fees for your marketplace in Seller Central.

Fix: Use our free 2D box content label generator to make one PDF417 label per carton in the data format Amazon's help describes.

Quick test: Open your phone camera and point it at the printed barcode from 30cm away. Test-scan a printed label with a phone barcode app before labelling stock (our own advice). A phone scan is a quick check, not a guarantee of how Amazon's equipment will read it. Re-print at higher DPI or check your quiet zones.

Pre-Shipment Checklist

The 5-Minute Check Before You Seal the Box

Run through this every time before a shipment leaves your warehouse. It covers the label problems in this guide before the box is sealed.

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If you use FNSKU labels, the FNSKU is the only scannable barcode on the item (original UPC/EAN/ISBN covered). Original UPC/EAN/ISBN barcodes are covered so they can't be scanned by mistake (when you use FNSKU labels).
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Label is printed at 100% / Actual Size. Checked in print dialog. No "Fit to Page" or scaling applied.
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Barcode scans correctly with a scanning app. Tested on at least 3 labels per new batch, on at least one freshly printed label.
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Label is on a flat surface, not over seams or corners. No packing tape over the barcode area.
FAQ

Shipment Rejection — Common Questions

Check the shipment's status and any problem notices in Seller Central, and follow the steps Amazon gives there. You'll receive a notification. Amazon's guidance (US) says it may refuse, return, or repackage products that arrive with inadequate or non-compliant packaging, at your expense. Act on any problem notice in Seller Central promptly (our own advice).

Amazon's guidance (US) says it may refuse, return, or repackage products that arrive with inadequate or non-compliant packaging at your expense. Fees vary by marketplace and change over time, so check the current figures in Seller Central.

Yes, in most cases. Check the shipment's status and any problem notices in Seller Central, and follow the steps Amazon gives there. If the items are at the FC, you may need to request a removal order, re-label, and create a new shipment. For future shipments, use our barcode generator, check whether you need an FNSKU or UPC, and run a pre-shipment audit before sealing the boxes.

Not necessarily. 2D barcode box content labels (Data Matrix, PDF417 or QR Code, per Amazon's help) are one way to provide box content information for an inbound shipment. Check which box content options Seller Central offers for your shipment. The label carries the FBA shipment ID, each item's ID (such as FNSKU, ASIN, UPC, EAN or ISBN) and quantity, and expiry dates where they apply. Our free 2D box content label generator makes them, one per carton.

Source: Amazon Selling Partner Blog: FBA prep, packaging, and labeling. Amazon's guidance (US) says it may refuse, return, or repackage products that arrive with inadequate or non-compliant packaging, at your expense.

Corrections? Let us know